Working on a product is something I truly enjoy. It’s a multi-disciplinary effort juggling between technology, design and business. You have to approach things from different perspectives and when everything aligns, you’ll create something extremely valuable.
If you have attended any hackathons or business pitching competitions, you might have been introduced to the Business Model Canvas. It’s a tool to help you structure and design your startup’s business model.
Andrew Warner of Mixergy interviewed KISSMetrics CEO, Hiten Shah on his experience launching products and some action points on how to create a minimum viable product to test your ideas.
Here are the 10 Actions Points by Hiten:
- First write down your assumptions.
- Then survey and interview potential customers.
- Look for patterns in their responses.
- Build your Minimum Viable Product.
- Don’t worry about the ghetto launch.
- Look for early adopters who would accept flaws.
- Get feedback on your launch.
- Pivot, if you need to.
- Don’t worry about the competition.
- Discover your mistakes early.
Go to this page to grab a copy of the PDF containing the entire interview. Trust me, it's worth your time.
