Finally got to read Hugh Macleod second book, Evil Plans. It is about why you should be doing things that you really love and care about. Hugh's Evil Plan is similar to a Big Hairy Audacious Goal (BHAG). He also shares some interesting marketing strategies he used. Must read for anybody he wants more from their work.
"It has never been easier to make a great living doing what you love. But to make it happen, first you need an EVIL PLAN. Everybody needs to get away from lousy bosses, from boring, dead-end jobs that they hate, and ACTUALLY start doing something they love, something that matters. Life is short." -Hugh MacLeod
Coming up with an EVIL PLAN is definitely fun and exciting but remember it is still only a plan until you do something about it.