Pricing in reverse

uite often, entrepreneurs build their product first before coming up with a price. Here's an interesting article on why we should do the reverse. Determine the price first then try to justify it. This is makes a lot of sense for those of you who sells your product online.

wrong: build something and then figure out how much you can charge. right: choose your desired price, then figure out how to justify it. -- Amy Hoy (@amyhoy