The convenient choice

How often to you buy something or choose a certain business because it's more convenient for you? Maybe it's nearer or maybe your friend works there. Some businesses benefit from being more convenient to their customers. People tend to go for lunch near their office as it saves them time and effort, as long as the food is decent.

The most common factor of convenience is the location. If you open an art supplies store right beside an art school, you give the students more reason to buy from you simply because you're the nearest one available.

Another way to be more convenient is to provide extra value-added services. I would order from a restaurant with free-delivery even though there's another one right downstairs assuming both serve equally good food.

I think it's worthwhile to try to improve your convenience factor of your business to attract more customer. It's also a great way to beat your competitors by being the more convenient choice.