I've noticed that I'm now more of a mainstream user than an advanced or early adopter for computers. I used to build my own system by buying the parts individually but now I prefer a complete solution like Macs.
Obviously, Apple products are far from being mainstream but the idea of making them to be more of an appliance is a good one. Setting up a computer should be like using a toaster for the first time.
It's nice when you have products that just works when you turn it on.