network

Start with a niche, then build a network around it

Start with a niche, then build a network around it

If you are building a product, you will undoubtedly had to fight the temptation of adding more features with the risk of delaying it from being shipped on time. I know I had to and quite often, we tend to launch products with more features than we needed.

Logically, the more features our product offers, the more potential customers for it. But when you are launching something new, your biggest hurdle is in marketing and discoverability.